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Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions (Q88-Q93):

NEW QUESTION # 88
Setup Assistant provides information and resources for configuring a new Marketing Cloud account.
Which two topics does Setup Assistant cover?
Choose 2 answers

Answer: C,D

Explanation:
Setup Assistant in Marketing Cloud provides a guided setup for configuring new accounts and covers various topics to streamline the process, including:
A). Enabling Mobile Connect: This section guides admins through setting up Mobile Connect, which allows them to send SMS and MMS messages to mobile devices.
C). Configuring Journey Builder: This part of the Setup Assistant helps set up Journey Builder, guiding users on how to create and manage customer journeys effectively.
Reference: Salesforce Help - Setup Assistant


NEW QUESTION # 89
NTO wants to format links for consumption by Google Analytics 360. NTO wants to make sure they do not have any data which could be considered Personally Identifiable information (PII) within their links.
Which three values could be used as personalization strings in query string parameters?
Choose 3 answers

Answer: A,C,D

Explanation:
For NTO to format links for Google Analytics 360 without including PII, they should use non-personally identifiable information in the query string parameters. Suitable options include:
A). Product Code: Identifies a product without revealing customer identity.
B). Application ID: An internal reference that does not disclose personal details.
C). Subscriber ID: A unique identifier for a subscriber that is not directly tied to personal details like an email or name.
Reference: Salesforce Help - Personalization Strings and PII


NEW QUESTION # 90
A Marketing Cloud Admin has noticed a File Drop Automation has been failing on the import File activity. The automation is configured with a filename pattern, so the filename is expected to begin with customer_import_. The import is configured to look for a file named customer_import_%%Year%%%%Month%%%%Day%%.csv, however, the admin notices the filenames include seconds and milliseconds.
How should the admin fix the issue?

Answer: B

Explanation:
When using a filename pattern for a File Drop Automation trigger, the import File Activity should use %% FILENAME_FROM_TRIGGER%% as the file name. This ensures that the import activity will use the same file name as the trigger, regardless of the date stamp or other variations


NEW QUESTION # 91
A Marketing manager requests to receive an email, once a week, with high-level metrics in a standard format. Specifically, the manager wants to know how many emails were sent in the last week.
What location and activity would allow the Marketing Cloud admin to complete the request?

Answer: C

Explanation:
To create and schedule a weekly report with high-level metrics, the Marketing Cloud admin should use Analytics Builder. Analytics Builder allows users to create, view, and share reports and dashboards. The Account Send Summary report shows how many emails were sent in a given time period.


NEW QUESTION # 92
NTO wants to copy journeys across business units.
What could be used to replicate journey structure so it can be easily recreated in another account?

Answer: A

Explanation:
To facilitate the replication of journey structures across different business units, use:
Journey Templates: This feature allows administrators to create templates from existing journeys, which can then be used to set up similar journeys in other business units. It provides a standardized approach to journey creation, reducing setup time and ensuring consistency in campaign execution.
Utilization: Create a template from an existing journey within the Journey Builder, then import and customize this template in another business unit as needed.
Reference: Salesforce Marketing Cloud Journey Templates


NEW QUESTION # 93
......

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